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Digital Experience Manager - Mobile App

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Date: 24-Aug-2017

Location: Hong Kong 

Department: Digital

Reports to: Head of Customer Experience - Digital

Job Summary:

This position focuses on one of the most important customer interfaces we have - the mobile apps.  This role will design seamless and branded mobile experiences and optimize the product and technology to provide a better service our customers.  They will monitor performance of the Apps, continuously improve on error rates and plan for the future development - tapping into mobile trends, technologies and customer insights.

The manager will keep abreast of new emerging mobile technologies and keep tab on the competition mobile capabilities.

Key responsibilities:

  • Manage the design of the entire mobile app (functions, flow, UX/UI), perform air testing.
  • Analyse mobile trends and customer insights, evaluating downloads and usage rate.
  • Monitor the mobile app performance and improve the performance by reducing errors and other pain points.
  • Responsible for mobile app optimisation, including the optimisation of self-serve products.
  • Collaboration with IFE, ground, MPO, customer experience team to plan for future development and fulfil commercial REQ’s.
  • Accountable for the articulation/ documentation of guidelines/ process.
  • Deliver actionable recommendations based on insights and benchmarking exercises.


  • A minimum of 8 year of relevant experience, in which 3 years should be at managerial capacity
  • A bachelor degree holder Business, Merchandising, Marketing or related discipline
  • Advanced capabilities in user design, mobile and digital technology
  • Excellent mobile screens and information architecture design skills
  • Knowledge of mobile eco-system and technologies.
  • Native OS frameworks and out of the “device” in-built functionalities (iOS & Android)
  • Understanding of business and operational processes.
  • Understanding of mobile application best practices and standards.
  • Understanding of Scrum and Agile methodologies.


  • Setting Direction
  • Leading and Engaging Teams
  • Driving Business Performance and Change
  • Developing and Recognizing Others 

Application Deadline: 31 August 2017

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.


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